Now Hiring!
〰️
Now Hiring! 〰️
✨ Marketing Lead
A creative role
Company: Scribbly, Inc.
Location: Remote (US)
Ideal Candidate: Skilled social media marketing expert with demonstrated experience scaling brands from the ground up
About Scribbly
Scribbly creates heirloom-quality custom-illustrated children's books that families will cherish for generations. Scribbly combines thoughtful storytelling with exceptional design to deliver a truly meaningful, custom-made product.
At Scribbly, we don’t just sell books - we create unforgettable experiences. From beautifully crafted books to playful extras like limited-edition totes and the Most Magical Book Club, our mission is to make readers feel like they’re connected to, and part of, something truly special.
At Scribbly, quality isn't just a buzzword; it's our obsession. Every book we produce is crafted with meticulous attention to detail, ensuring it feels special in the hands of the families who receive them. Our commitment to excellence extends from the beautifully illustrated pages to the premium materials used in production, resulting in a keepsake that families proudly display and treasure.
Joining Scribbly means becoming part of a rapidly growing startup at the intersection of creativity, technology, and heartfelt storytelling. You'll have ample opportunity to innovate, contribute directly to our growth strategy, and shape the future of our brand. If you're energized by working in an entrepreneurial environment where your ideas can make a tangible impact—and excited by the opportunity to scale a product that truly delights customers—then Scribbly is the perfect place for you.
About the Role
We’re looking for a Marketing Lead who will create that sense of belonging for our community through delight and engagement.
You’ll be the architect of how Scribbly communicates with our customers (past, present, and future): sparking joy when they hear from us, building anticipation for new launches, and creating content that makes Scribbly their go-to.
This role blends creative storytelling with data-driven strategy. You’ll dream up clever ways to surprise, delight, and grow our community, then dive into analytics to see what’s working and optimize for growth.
What You’ll Do
Re-engagement campaigns: Create strategy and write Scribbly app notifications that highlight new books, sneak peeks, and special extras (like the yearly tote design).
Email magic: Lead our newsletter program to be fun, personal, and excitement-building around book launches and upcoming print dates.
Analytics & funnel optimization: Track customer journeys, identify drop-offs, and fine-tune campaigns for maximum impact.
Ad content creation: Develop engaging ad concepts that drive awareness and conversions.
UGC & affiliates: Recruit and nurture creators who spread Scribbly’s story authentically.
Social storytelling: Plan and post across platforms to keep our community engaged and inspired.
Who you are
A creative marketer with great writing skills who can make readers smile and feel connected.
Analytical and curious — you love to see what the numbers say and adjust accordingly.
Comfortable creating content (from copy to visuals) that feels fresh, playful, and on-brand. (You’ll have access to internal graphic designers)
Skilled at managing multiple channels (email, social, ads, affiliates) with consistency.
Experienced in digital marketing, ideally with consumer brands, lifestyle, or publishing.
Ability to conceptualize and implement layered AI workflows for maximum efficiency and quality preferred
Comfortable working independently while maintaining clear communication via Slack
Compensation & Benefits
This will start as a contract position with monthly pay commensurate with experience. Let’s talk about it. Assuming we succeed in growing the brand and sales over the next 6 months, this role will also grow.
Why Scribbly?
We’re a small team with big ambitions. Joining Scribbly means shaping the voice of a brand that families truly love. You’ll have the chance to experiment, bring bold ideas to life, and directly impact how our community feels about us.
👉 To apply, send resume and cover letter to: lindsey@scribblybooks.com